Brands can use social data to improve their business. Starting with product development, through to supply chain management, all the way to realtime marketing and sales, social data can inform every decision.
Social media marketing doesn't mean simply measuring traffic from social sites. Understanding the overall reach and volume of these activities shows you the true impact of your social media efforts.
Turning to social when in need of customer service is becoming more popular due to the realtime nature of social media. Getting data from across channels to meet customers expectations is your key to great service.
Understanding what products to develop has changed with the rise in social media. Now you can understand trends and opinions, and understand what to develop by getting social data.
Every customer mention on social media is an opportunity. Make sure you have the data you need to win that moment. We provide the URL shares, media, mentions and other information you need to make that win happen.
Did You Know?
The Complete Picture
Gnip has full firehose access to 10 different sources ensuring that you get a complete view of what people are saying across all the major social networks.
Gnip provides powerful filtering to make sure you get only the data you specify but never miss a Tweet, comment or check-in you need.
4 Billion Activities Per Day
With the most sources, the most customers, and the most robust infrastructure, Gnip reliably delivers an enormous stream of social media data.
Sources for Retail
Every business is being talked about on Twitter, with both positive and negative comments. Being able to monitor to these comments and proactively use that information provides incredible brand value.
Deep, visual, and viral, content on Tumblr is incredibly unique and filled with insights that businesses can't get from any other source.
When fully formed opinions and professionally written content matter, only the biggest content creation system and blogging platform can deliver.
Tracking check-ins to your stores, competitors' stores, and other localized check-ins can provide retail brands data that they can't get anywhere else.
Social data is a new and incredibly exciting dataset that our customers are beginning to leverage within IBM InfoSphere BigInsights and other IBM products.
The addition of Klout Topics makes it even easier for Lithium to help our clients learn more about their customers and build engaging social customer experiences.
This means our clients can respond rapidly to real-time marketing opportunities by quickly building their understanding of a situation with instant access to social data.
In Our Words
From the BlogRead more »
Historical PowerTrack Requests, Now Faster Than Ever
September 4, 2014 | Adam Tornes, Product Manager
The Twitter Data Product Team is excited to share an update with you around recent enhancements to our Historical PowerTrack offering. In an effort to improve our customer experience for historical data requests, we've made substantial technology investments to reduce processing times as well as to support future adoption and usage patterns... Read more
The Gnip Usage API: A New Tool for Monitoring Data Consumption
July 9, 2014 | Adam Tornes, Product Manager
At Gnip we know that reliable, sustainable, and complete data delivery products are core to enabling our customers to surface insights and value from social data. Today we're excited to announce a new API that will make it easier for our customers to monitor and manage the volume of Gnip data they consume - the Usage API... Read more