Gnip Expands Partnership with Automattic to Increase WordPress Data Coverage
New premium content and engagement data available to the market for the first time
BOULDER, COLO., January 17, 2012 — Gnip, Inc. (http://gnip.com), the leading provider of public social media data for enterprise applications, today announced an expansion in its partnership with Automattic, increasing access to blog post, comment and engagement data. The two companies formed a premium partnership to make Gnip the first authorized reseller of firehose access to public data from WordPress.com, Jetpack-powered WordPress.org, and IntenseDebate.
"There are well over a million blog posts and comments published every day on WordPress.com and our network of publisher services," said Toni Schneider, CEO of Automattic. "I'm excited that this data will now be available in realtime on Gnip's thriving data platform."
Building on the firehose access it currently offers to WordPress.com blog posts and comments, Gnip will expand its content streams to include blog posts and comments from Jetpack-powered WordPress.org sites, along with blog comments from IntenseDebate. Additionally, the company will introduce a firehose engagement stream that includes all public "like" action data from both WordPress.com and Intense Debate. This new stream will provide a source for intensity of opinion, representing a signal of overall agreement with blog posts and comments.
"Clients look to Radian6 for unique and valuable data in our platform," said Rob Begg, VP Marketing of Radian6. "This new data from Automattic is a big addition and a testament to Gnip's commitment to drive the social media data economy forward. This is an important source to add to the social media data mix, one that we know our customers will take full advantage of."
"Automattic has been a valued Gnip partner for over two-and-a-half years and we are pleased to further our relationship," said Chris Moody, President and COO of Gnip. "At Gnip, we recognize that different businesses need different data sets and we work constantly to provide the most robust range of data sources designed to meet these needs. With tens of millions of WordPress sites worldwide, Automattic is a unique data source that provides rich content and deep insight."
As with all Gnip data streams, the Automattic data streams contain only public conversations and come equipped with Gnip's standard metadata enrichments including format normalization and URL expansion. A variety of Automattic content and engagement data packages are currently available. Contact firstname.lastname@example.org to learn more.
To learn more about this or any of Gnip's data streams, contact email@example.com.
Gnip is the world's largest and most trusted provider of social media data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip's customers deliver social media analytics to over 90% of the Fortune 500. Gnip delivers more than 100 billion realtime social data activities each month, providing access to data from dozens of sources including Twitter, Tumblr, WordPress, Disqus and more. For more information, email firstname.lastname@example.org or visit http://gnip.com.
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