Learn The True ROI Of Your Marketing
Ad Tech isn't simply the technology that goes into serving advertisements. Many campaigns are taking place on social media where the strategy and continued optimization are more important than the technology used to serve the ad. With this shift in digital advertising social data is more valuable than ever.
With access to the raw data from Twitter, Tumblr, WordPress, Foursquare, Facebook and more you can finally show the true cross channel results of your advertising campaigns.
Realtime marketing becomes more than a Tweet with a prayer, as you can monitor trends and create the perfect message for that exact moment. You can create the "Tweet in the dark", without being in the dark.
Benchmarking & Reporting
With our historical products you can get data from past campaigns for benchmarking and reporting. Show how your campaign performed compared to previous campaigns.
Understanding Your Audience
Social data allows you to get unbiased opinions right when you need them. With data delivered in realtime you can do more than collect opinions, you can react to changes and adjust campaigns for optimal results.
Did You Know?
The Best Turn To Gnip
Why do IBM, Adobe and Salesforce rely on Gnip? Reliable, sustainable and complete access to social data is critical to their business. They count on Gnip.
Gnip serves customers in over 30 countries who serve over 95% of the companies in the Fortune 500. They demand a robust, scalable enterprise-grade service. Gnip delivers.
4 Billion Activities Per Day
With the most sources, the most customers, and the most robust infrastructure, Gnip reliably delivers an enormous stream of social media data.
Sources for Ad Tech
If the lights at the Superbowl go out and you can't measure the impact of your Tweet how will you know to keep posting clever responses?
Things happen very virally on Tumblr. If you're not monitoring your campaign on Tumblr you may never know it's true success.
Realtime social data is commonly thought of as Twitter's domain, but as the largest social network Facebook is equally relevant.
Is your campaign driving people to the store more? With Foursquare you can measure check-ins and correlate them to your campaign.
This means our clients can respond rapidly to real-time marketing opportunities by quickly building their understanding of a situation with instant access to social data.
Gnip is the world's premier provider of social data.
In Our Words
From the BlogRead more »
Twitter and IBM Partner to Transform Decision Making
October 29, 2014 | Chris Moody, VP Data Strategy at Twitter
I’m thrilled to announce that Twitter and IBM are partnering to transform how businesses and institutions understand their customers, markets and trends – and inform every business decision. For details, see our post on the Twitter blog and IBM’s press release... Read more
Tweeting in the Rain, Part 4: Tweets during the 2013 Colorado flood
September 12, 2014 | Jim Moffitt, Developer Advocate
In August 2013, we posted two “Tweeting in the Rain” (Part 1 & Part 2) articles that explored important roles social data could play in flood early-warning systems. These two posts focused on determining whether there was a Twitter “signal” that correlated to local rain measurements. We looked at ten rain events from 2009-2012 in six different regions of the country, including San Diego, Las Vegas, Louisville and Boulder... Read more