Social CRM

Act On Every Mention From Every Network

Engaging with people who are talking about your brand on social media begins with finding mentions of your brand. Social CRM is about finding opportunities in social media to build relationships with people interacting with your brand.

Use Cases

Get Every Mention

Capture every mention and comment across multiple social networks. We have all the activity data you need from Twitter, WordPress, Tumblr, Disqus or any of our ten additional sources - all with complete access.

Build Relationships

Using social media to find people talking about your company gives you the ability talk to your customers where they want to have the communication. Make it easy for your customers to build relationships with you.

Find The Influencers

With our Klout enrichments you can know the Klout Score and Klout Topics of the people you're looking to engage. Know the social influence of who you're talking to and use that to make a great experience.

Win The Moment

Every customer mention on social media is an opportunity. Make sure you have the data you need to win that moment. We provide the URL shares, media, mentions and other information you need to make that win happen.

Did You Know?

The Best Turn To Gnip

Why do IBM, Adobe and Salesforce rely on Gnip? Reliable, sustainable and complete access to social data is critical to their business. They count on Gnip.

Global Customers

Gnip serves customers in over 30 countries who serve over 95% of the companies in the Fortune 500. They demand a robust, scalable enterprise-grade service. Gnip delivers.

4 Billion Activities Per Day

With the most sources, the most customers, and the most robust infrastructure, Gnip reliably delivers an enormous stream of social media data.


Sources for Social CRM

With the largest volume of social data available from any source, every business is being talked about and can benefit from engaging Twitter users.

Deep, visual, and viral, content on Tumblr is as unique as the people on the network. Create relationships with these highly aspirational creators.

With fully formed opinions and professionally written content matter, WordPress is full of influencers who you need to build relationships with.

Even without a full firehose of content using Facebook in your social CRM is a must. More people are interacting on Facebook than any other network.

Success Stories

The addition of Klout Topics makes it even easier for Lithium to help our clients learn more about their customers and build engaging social customer experiences.


Gnip is the world's largest and most trusted provider of social media data, and in addition to being a fantastic team of innovative social data ninjas, they've been terrific partners in our quest to transform the way corporate enterprises drive revenue.


This means our clients can respond rapidly to real-time marketing opportunities by quickly building their understanding of a situation with instant access to social data.


In Our Words

From the Blog

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Twitter and IBM Partner to Transform Decision Making

I’m thrilled to announce that Twitter and IBM are partnering to transform how businesses and institutions understand their customers, markets and trends – and inform every business decision. For details, see our post on the Twitter blog and IBM’s press release... Read more

Tweeting in the Rain, Part 4: Tweets during the 2013 Colorado flood

In August 2013, we posted two “Tweeting in the Rain” (Part 1 & Part 2) articles that explored important roles social data could play in flood early-warning systems. These two posts focused on determining whether there was a Twitter “signal” that correlated to local rain measurements. We looked at ten rain events from 2009-2012 in six different regions of the country, including San Diego, Las Vegas, Louisville and Boulder... Read more

Our Tweets

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