Complete IntenseDebate Data from Automattic

All The Blog Comment Data Your Business Needs

Looking for a way to understand which topics are more popular than others? Look no further. Streaming comment and "Like" data from IntenseDebate gives you an easy measurement of intensity of opinion. With over 20,000 sites actively using IntenseDebate, this data can help you identify and respond to hot spots in blog conversations.


Learn More About Complete IntenseDebate Data from Automattic



Extracted from the Automattic Firehose, your IntenseDebate PowerTrack stream will deliver full coverage of the comment and "Like" data you want, based on the filtering criteria you provide.


Covering all IntenseDebate data, the IntenseDebate Firehose gives you access to a realtime stream of all public comment and "Like" data from millions of blogs.


Enterprise-Grade Filters

Want to avoid the complexity of having to sort through the entire contents of a full firehose of data? With PowerTrack you can apply a wide range of operators to easily filter for the exact data you want.


Format Normalization

Want to use just one parser to consume all of your data? Activity Streams format from Gnip enables you to consume all of your data in a single standardized format across all of our data sources.


URL Expansion

Gnip expands short URLs (such as links from,, and many others) and provides the extended URLs as added metadata to your streams.


Language Detection

Gnip uses a language detection algorithm to apply language metadata when you access premium data in Activity Streams format. We currently support 24 languages.


Dedicated Support Team

We offer technical onboarding, technical documentation, code snippets and libraries on GitHub, and rapid support response during business hours with 24/7 emergency response to ensure your success.


Rules API

You can update, manage and organize all of your rules through our dedicated Rules API. They'll update on-the-fly and you never have to worry about disconnecting from your realtime steam to update and compile your rules.



Backfill automatically protects you from data loss caused by brief disconnects from your realtime connection. We track the activities we're sending you in realtime and if you reconnect within 5 minutes, your stream picks up right where it left off.


Redundant Stream

A redundant stream can mitigate the effects of a disconnect by providing a second live connection to your stream. The redundant stream can help bridge periods of disconnection and prevent potentially missed data.


Customized Solutions, Predictable Pricing

Gnip offers customized solutions with predictable pricing to meet the needs of your business. There are three easy steps to getting started.

  1. Discuss what you are looking to do with IntenseDebate data
  2. Get you into a trial so you can test our solution and determine data volumes
  3. Put together the best package for your needs


Payload Elements


  • Blog ID
  • Post ID, URL, DisplayName
  • Comment ID, URL, DisplayName, Body
  • DateTime Published
  • Actor ID, URL, DisplayName, Hashed Email/ID


  • Vote ID, DisplayName
  • Blog ID, URL, DisplayName
  • Post ID, URL, DisplayName
  • Comment ID, URL, DisplayName
  • DateTime Published
  • Actor ID, URL, DisplayName, Hashed Email



Industries Using IntenseDebate

Social Media Monitoring

Conversations on commenting platforms can be a great source of social data to monitor. People are openly expressing opinions and having dialogues which can be used to get unbiased opinions.

Business Intelligence

By collecting comment data and correlating it with other social and internal data you can uncover opportunities that may have been hidden with disconnected data set. Include comment data into your business intelligence solution to get the full picture.


Market research is littered with focus groups and surveys, methods with biased responses. If you're looking for the markets opinion without bias comment data from IntenseDebate can provide that.

Sources Similar to IntenseDebate

Commenting is a big part of the blogosphere. Like IntenseDebate you can get comment data from Wordpress, in the same stream. Not only do you get comment data but Wordpress offers the original piece of content as well.

If you are finding value in IntenseDebate data, Disqus is similarly structured and offers similar value. While the content is unique and the demographic are different, Disqus comment data is a great complement to IntenseDebate comment data.

One thing that makes IntenseDebate commenting data so valuable is the conversational aspect. People commonly use Tumblr's reblogging feature to comment and converse with people giving it similar value.

Gnip for

Shoppers Tweet about what they bought, but they turn to blogs to share why they purchased.

Gnip for Blogs Package

Gnip for Blogs is a package offering that combines content from four of the most popular long-form social data sources. This package of data from Tumblr, WordPress, IntenseDebate and Disqus gives you seamless access to discussions happening in the blogosphere. Blog content, now better together.

Success Stories

Gnip is the world's premier provider of social data.


Gnip holds a unique position within the social data ecosystem as a certified reseller partner of Twitter, as well as the exclusive provider of commercial access to streams of public data from Tumblr, WordPress, and Disqus.